Top 8 Reasons to Demand Beer Diversity

Top 8 Reasons to Demand Beer Diversity | RESIST Big Beer

 Originally published on CraftBeer.com. Written by Julia Herz

Top 8 Reasons to Demand Beer Diversity

1. More Styles than Ever in Modern History

The Brewers Association now documents 155 beer styles. It wasn’t like that before the craft movement.

2. You Live Close to a Taproom

Today, 78.5 percent of adults of legal drinking age live within 10 miles of a brewery.

3. Beer Tourism is Booming

The Brewers Association estimates more than 10 million people toured local breweries in 2014.

4. Beer Education Draws Thousands of Students

More than 70,000 people have tested into the Cicerone® program. Beyond that, think about the number of people graduating from brewing schools, chefs’ involvement in craft beer and the online educational resources on the beverage. This all bubbled up from, and when, craft brewers began to gain traction.

5. Beer and Food Pairing is on the Rise

Nearly half of craft drinkers said they drink craft with food more now than a couple years ago, according to a 2015 Nielsen survey; seventy-one percent of craft beer purchasers gave “complements my meal” as a very or somewhat important selection criteria in their beer choice when dining out. Think how much the beer menus have expanded at restaurants. This is all due much in part to the full-flavored beer movement and craft beer helping beer reclaim its place at the table.

6. Beer’s Economic and Employment Contributions

Craft brewers contributed $55.7 billion to the U.S. economy in 2014 and fueled more than 424,000 jobs. Our country needs every dollar and every position of employment it can get.

7. Brewers Financially Support Communities

In 2014, craft brewers donated an estimated $71 million to charitable causes, averaging $3.25 per barrel they produced. One report had AB InBev’s charitable foundation donating an average of only .35 cents per barrel.

8. Diversity of Beer Distribution

Look at how beer distributors now advance beer diversity and beer education in a way they never had before. This is a direct result of carrying brands from small and independent craft brewers.

 

Read the rest of the article, Unveiling the Illusion of Choice Facing America’s Craft Beer Lovers, published on CraftBeer.com

 


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