We’re not here to simply rant and rave—we’re here to give you specific examples of BS rationalizations you’ll see in the wake of every major brewery buyout. We’re here to point out the logical chasms and blatant hypocrisy that proliferate in the public response to buyouts.
There’s a machine in motion working to sway beer lovers into believing newly purchased and former independent craft brewers are still small. Julia Herz calls it the "Illusion of Choice."
If you're a good friend, you can claim to have converted a few friends into fellow craft beer fanatics. Very few can claim to have converted an entire town. Paul McVay can claim that honor.